For years she ran her healing work on the side. Now it runs the business.

Michele Parad spent years inside tech companies. Clean tech, HR software, geospatial work. She saw some of the best technology being built and some of the most committed people building it.

At one of those companies, the people were brilliant and the mission was to change the world. To survive, they had to pivot. The mission fell apart. She watched it happen more than once. Good solutions dying, not because they were wrong, but because nobody around them had the network, the money, or the support to keep them alive.

What she wanted after that was simple. She wanted to know how she could help people actually succeed.

The complication was that she had two lives running at the same time. There was the marketing career, the one on her résumé. And on the side of those jobs, quietly, she was doing healing work, first on herself, then on other people. For a long time those two tracks never touched.

I'm going to go out and essentially advise people on the best business model for themselves. And to me, this was kind of a channeling exercise.

That was the decision that merged the two tracks. She would use the marketing brain and the intuitive read in the same room, looking at someone and seeing the content they should be making and the strategy they should run, with the whole thing centered on what she called their soul.

These days that work has a name. Michele founded Multidimensional Leaders, a media platform on Substack for conscious creators and thought leaders. She built a system called the Brilliance Archetype, twelve archetypes that help people understand how they're built and what kind of business and content actually fits them. She's moved from one-to-one advising toward joint ventures and co-creations with her community, including a retreat in Hawaii on activating the voice and a virtual summit called Build Your Influence Ecosystem.

We had her on Sacred Business Stories to trace how a tech marketer ended up here. The useful part isn't the destination. It's what she learned about how her own business actually grows.

Michele describes the path as a series of deaths and rebirths. You start down a road, you notice something is off, and you let a version of yourself end so the next one can show up.

It's time for this version of me to die so that the next, higher version of me, or this company, can emerge from it.

She also describes starting with questions she couldn't answer yet. When she first put up her website, years ago, she posted a single question like a vision board: what is conscious marketing? The answers didn't arrive on demand. They came over years, as she changed enough to receive them.

Two things stood out in the conversation.

The first was what happened when she ignored her own read. Someone did a Human Design session on her and told her ads weren't her path. She ran ads anyway, partly to prove it wrong.

The ads just completely failed, and it was a lot of money not well spent.

What worked was the opposite of a campaign. One conversation at a time.

I should just really lean into what I'm good at, what I've been doing all along, which is I just go out and have one-on-one conversations with people. That's how I form deep relationships, and that's where it turns into future opportunities and collaborations.

She was blunt about the cost of forgetting this. When she gets pulled into making piles of content for social media and drops the one-on-one piece, her business does worse. For a marketing mentor, that's a striking thing to say out loud. The lever isn't more output. It's the relationship she keeps having.

The second was how she reframes the thing a lot of people in her world flinch at: networking. She doesn't force herself into a persona for it. She sets an intention before she walks into any room, even a corporate or transactional one, and trusts she'll find the one person she's meant to talk to.

I don't really believe there are coincidences, especially if you set the intention before going into a space.

Her advice for anyone trying to figure out how to put themselves out there is short.

Don't follow anyone else's specific advice. Learn what's out there, then make your own decisions about what feels good.

The reframe in Michele's story is worth naming plainly. She spent years treating her marketing skill and her intuitive practice as two separate things, one for work and one for the side. The growth came when she stopped keeping them apart and let the read guide the strategy. The failed ad spend and the relationships that turned into real work are the same lesson from two directions. Her business does best when she trusts what she's actually good at instead of borrowing someone else's playbook.

Which is a useful thing to sit with if you've kept a gift filed under "later," separate from the work you let people see.

You can find Michele writing at multidimensional-leaders.com, and her Brilliance Archetype quiz is at micheleparad.com/brilliance-archetype.

She speaks mostly to creators and thought leaders who are spiritually awake and tired of running their business on someone else's strategy.

Check out the full replay. The part about chasing a fear versus reading it is worth the time.